Green Key launches series of biodiversity webinars

As part of the Foundation for Environmental Education’s strategy for the next decade, Green Key is hosting four webinars on the importance of biodiversity to the tourism industry.

Climate change, biodiversity loss and environmental pollution. These critical environmental threats are the focus of the Foundation for Environmental Education’s (FEE) strategy for the next decade. Named GAIA 20:30, the strategy encompasses several actions and campaigns which aim to bring more awareness about environmental problems while contributing to a more sustainable world.

In 2022, the GAIA 20:30 focuses on biodiversity loss through different actions: promoting sustainable management of the coastal zone, combating pollinator and insect loss, preserving existing and creating new natural areas, and finally raising awareness of efforts to remove invasive alien species.

The biodiversity campaign is running across all five FEE programmes through different actions and initiatives, including a biodiversity quiz and a course that will be available from March 21. Within the Green Key programme, a series of webinars are being held in collaboration with Blue Flag, focused on the importance of biodiversity to the tourism industry. The first introductory webinar on April 5 is already open for registration (here) and will address the following key questions:

- Why is biodiversity important to the tourism industry?
- How does tourism contribute to biodiversity loss?
- How can tourism contribute to the protection of biodiversity?

Our speakers Mr Nikos Petrou, Naturalist, Nature Photographer and Author, and Mr Arnau Teixidor-Costa, Programme Officer - Ecosystem Resilience & Spatial Planning at IUCN Med will reflect on these questions and provide practical examples related to the topic.

See below our schedule for the upcoming Biodiversity webinars:

1. The importance of biodiversity to the tourism industry (April 5)
2. Welcoming nature as your guest - biophilic design in the hotel industry (April 25)
3. My establishment in action - how to support biodiversity in the tourism industry (May 12)
4. Tourism - a force for good for biodiversity (end of May - date to be confirmed)

Sign up to the first webinar event here!

Sustainable journey of a Green Key certified restaurant featured on CNN

The Michelin awarded restaurant Grič in Slovenia has been a Green Key certified establishment since 2021.

Grič is the Slovenian word for hill. ©Suzan Gabrijan

Located in the green village of Šentjošt, a few kilometres away from Ljubljana, the Grič restaurant has made it on the Slovenian gastronomy map since becoming a Michelin star awarded restaurant in September of 2021. Young chef Luka Košir’s cuisine has been praised in the last couple of years due to his choice of local and seasonal products, some of which are produced by Grič’s team at their own farm.

Sustainability has been part of the Slovenian chef’s motto even before joining the Michelin starlight sky. In August 2021, one month before being featured in the restaurant’s prestigious red-coloured guide, Grič received its first Green Key certification, solidifying its commitment towards a greener and more sustainable hospitality industry. To become a Green Key certified establishment, Grič’s practices were assessed against a rigorous set of standards, requiring restaurants to increase the share of organic, eco or fair-trade labelled products yearly, for example. On the restaurant’s sustainable actions, Luka Košir said to the Michelin Guide: “We are 80% self-supporting with vegetables, 50% with fruits, and we also grow mushrooms. Foraging is an everyday task even in wintertime and is a big part of the restaurant's identity. We have a zero-waste policy when it comes to garden produce; we use the hard parts of the vegetables for compost and some vegetables and fruits as an extra treat for our animals. We have the first certified ecological duck farm”.

Slovenian Luka Košir is the current chef of the restaurant. ©Suzan Gabrijan

Grič has its own duck farm. ©Suzan Gabrijan

More recently, Grič’s sustainable efforts have also caught the attention of CNN, which featured the Green Key certified restaurant on their website. In the article, journalist Megan Alldrige describes the chef’s work as “blazing a trail for a more sustainable restaurant industry”. Moreover, the CNN story highlights how the surrounding forests and hills of Slovenia inspire the process of creating a dish, from the gardens to Grič’s table.

Read more about this Green Key’s certified restaurant here.

Green Key certified cottage goes green on fleet transportation

The 8-hectare Étangs du Francbois holiday estate, where the Green Key certified Le Chalet les Mélèzes is located, offers now two green transportation options to its guests.

The Étangs du Francbois holiday estate

Located in the beautiful valley of river Yves, in the region of Wallonia, Belgium, the Étangs du Francbois is a holiday home perfect for those searching for a peaceful vacation. With nature surrounding the 8-hectare property, there are plenty of outdoor activities to try at Étangs du Francbois, including following the hiking trails, swimming in the Yves River, fishing, wildlife watching or even boat rowing.

Owned by the couple Ann De Vlaminck and Patrick Meirlaen, the holiday site has several accommodation options, including a Green key certified cottage, Le Chalet les Mélèzes, since 2019. As part of their sustainability commitment, the Étangs du Francbois owners have recently upgraded their transportation fleet used in the property for more eco-friendly vehicles.

My wife and I are running a 20-acre [8-hectare] holiday estate with 3-holiday cottages and two unique camping spots. Transport on the estate is one of our concerns as a ‘green key’ certified company. In the past years, we realised it is not a good idea to have our customers parking their cars at their holiday cottage”, explains Patrick Meirlaen. According to the owner, the decision to remove guests’ cars from the central area of the property was motivated by two main factors: “First of all, it is not secure because they could block the road for firefighters. Moreover, it is not very nice for the superb views on the estate to have cars parked in several places in the gardens”.

The new green transportation options offered in Étangs du Francbois can be used during Le Chalet les Mélèzes guests’ arrival, departure, and stay. The first option is an electric all-purpose and all-terrain vehicle with a cargo container, ideal for transporting visitors’ luggage. Moreover, there are also wagon carts available to all guests during their entire stay. These carts have a load capacity of up to 300 kilograms, which can be ideal for transporting children inside the property, but also groceries.

Number of Green Key establishments increase by 20% in France

In 2022, there are 855 accommodations and restaurants with the Green Key certificate in France.

On 20 January 2022, the Green Key team in France has proudly announced an increase of 20% in the number of certified establishments in 2022. According to the French Green Key National Operator, Nathalie Bel Baussant, there are now 855 accommodations and restaurants certified in France (including overseas territories), representing 25 million guest nights and 20,000 employees.

The increase has been continuous in the past four years and has even accelerated during the COVID-19 crisis. It concerns all regions and all types of establishments: hotels, campsites, holiday parks, hostels, small accommodations and restaurants.

This trend can be explained by several reasons:

• The national context encourages sustainable development: economy recovery plans after the COVID-19 crisis, ranking of hotels that including environmental actions, rising customer expectations;

• The Green Key team in France has an active partnership approach: with chains and groups, but also territories, institutional actors and representatives of the tourism industry;

• An increasing number of chains, territories and independent establishments consider sustainable development as a key success factor;

• The Green Key team in France proposes an application process that includes advice and strong support tools to ease the implementation of criteria.

Green Key France awards for region

Greek tour operator to be the first to reduce environmental impact on excursions

The Greek company Avra Tours has signed an agreement with the Green Key National Operator in Greece to reduce the environmental footprint of its transports and excursions to the minimum.

Avra Tours has now a new green strategy, aligned with the Green Key sustainable standard. The company, which is the largest Greek inbound tour operator in the country, has entered an agreement with The Hellenic Society for the Protection of Nature, the body responsible for the Green Key programme management in Greece.

The collaboration agreement was officialised by Avra Tours CEO Ioannis L. Dimitriadis and the President of the Board of Directors of HSPN, Nikolaos G. Petrol, also Vice President of the Foundation for Environmental Education (FEE). In a joint statement, both parties manifested their commitment and hope on this agreement, aligning with UN goals. They also emphasised the importance of joining synergies to create short and long term results for the tourism industry.

Avra Tours is further compromising to become the first Greek tour operator with the smallest environmental footprint on excursions and transports as part of this partnership. To achieve this goal, the Greek operator will offset its carbon footprint through the FEE Global Forest Fund, helping plant trees and educating new generations to become more sustainable in the near future.

Additionally, Avra Tours will also have stricter criteria for partnerships by only working with organisations and destinations actively engaging in sustainability practices or strategies. The Greek tour operator aims to encourage the businesses it collaborates with to reduce its environmental impact.

Booking.com implements ‘Travel Sustainable Badge’ to aid identifying conscious establishments

Booking.com has released a new Travel Sustainable Badge that is accessible to all global partners to gain recognition through the programme, whilst making it simpler for travellers to find eco-conscious establishments.

Booking.com has introduced a sustainability recognition programme that is available for all global partners to utilise. It has been created to encourage the travel industry to act more sustainably and to make it easier for travellers to make sustainable booking choices. The online booking platform has stated that travel allows individuals to broaden their horizons and bring people together, though it is vital for travelling to be done properly, by treating the environment, biodiversity and the residents of the destination with respect.

The Booking.com Travel Sustainable badge shares their partners’ sustainability practices so that the public can understand the initiatives the establishments are taking before making their choice. Allowing those who are environmentally conscious an opportunity to make their reservation with confidence that their visit will have a low impact on the destination. There are 32 sustainability practices that establishments can choose from and the claims are verified through independent professionals in the sustainability sector. The initiatives are additionally shared in numerous languages for individuals to read on their property pages.

In addition, establishments that fulfil the criteria of a GSTC recognised standard such as Green Key have their eco-certification also added to their profile page in Booking.com.

Booking.com has stated that their research found that 73% of travellers are likely to reserve a room in an establishment that has sustainability practices in place. Though 41% are not aware of how to identify sustainable travel options. This problem is solved through the use of the new badge, showcasing establishments that are eligible for the badge as they have been verified and met the sustainability criteria model. Furthermore, the badge provides the establishments with additional recognition for their efforts.

NH Hotel Group continues sustainable initiatives as they gain recognition for third year in a row

NH Hotel Group has continued to be recognised for their sustainable efforts through numerous environmental commitments and initiatives. As they are among the top three establishments within S&P Global report for a sustainable hotel corporation, whilst similarly maintaining recognition as a top performer within the hospitality industry.

NH Hotel Group has been recognised within the hotel sector as one of the three most sustainable companies in the world. S&P Global assessed the group for the third subsequent year, as they repeat their position at third place among the top three establishments within sustainability in the hotel industry globally. S&P Global assesses the organisations yearly as they produce promising corporate procedures concerning sustainability, with a focus on three sustainable dimensions: economic, social and environmental impacts and initiatives. In 2021, over 8,000 organisations were asked to partake in the method as a questionnaire was produced containing both public and private data from the participating organisations. Since the previous year, the NH Hotel Group have improved their score acquired in the criteria. 

"This recognition showcases our firm commitment to the responsible and sustainable management of our company, even in the most adverse of times. These results confirm that we are moving in the right direction and encourage us to continue working towards leading sustainability within the sector". - Ramón Aragonés, CEO of NH Hotel Group, 

Additionally, the NH Hotel Group, part of Minor Hotels has maintained recognition as a top performer within the hospitality industry. They are among the 25,000 hotels that have endeavoured to establish a standard definition of hotel sustainability, this will be launched in March 2022 to drive responsible travel & tourism. The framework will provide a common ground starting point for hotels to begin their sustainability journey. The information will be easily accessible for hotels around the world, regardless of whether they are a large corporation or independent hotel. Furthermore, a recent internal training has been made mandatory for all employees on Environmental Awareness.

Recent research recognises a change in consumers attitudes and desire for sustainable travel

Over the last 18 months, everything has changed, and that includes people's attitudes towards sustainability - both in their everyday lives and when it comes to how they travel. In this context, Skyscanner in cooperation with YouGov conducted research to better understand how the pandemic has impacted people's attitudes and behaviour around more responsible air travel.

Since the start of the pandemic, people are thinking differently about sustainability.  Alongside YouGov, Skyscanner surveyed over 6,000 people to discover what’s motivating travellers globally and how lifestyle choices have impacted the way they want to travel. 

The key takeaways as stated in Skyscanner’s original report are:

1. Awareness around sustainability is huge and it's seen as a key issue. Due to the pandemic, people are trying to be more sustainable in their lives, avoid products with excessive packaging and buy more local produce.

2. People are willing to accept a level of personal accountability towards making more sustainable travel choices but believe the responsibility lies chiefly with governments and the travel industry.

3. In general, people feel there's very little information regarding sustainability. And what is available is very confusing.

4. Many don't believe carbon offsetting helps to reduce the effect of global travel. Instead, they believe more fuel-efficient aircrafts and sustainable aviation fuel could be the answer. Overall, they feel there's too little or confusing information on the benefits of carbon offsetting when deciding which flights to book.

5. Across all countries surveyed, cost remains a key factor and remains the deciding factor when it comes to booking plane tickets.

The ongoing pandemic has held an intense impact on societies' lives and lifestyle decisions. In the survey, it was identified that 'caring for the environment’ plus 'increasing sustainability to tackle climate change' are now of similar importance than ‘improving access to healthcare’.

Though, it was also stated in the report that few individuals may argue that it is of higher importance to improve tourism figures before focusing on other areas. In the article in Travel Weekly, YouGov’s head of travel and tourism, Eva Satkute Stewart disagrees as she argues that sustainability and recovery are not mutually exclusive. Customers are prepared to spend higher amounts for sustainable travel as individuals desire to take part in advocating to preserve the environment.

Due to the ongoing threat of the Covid-19 pandemic, travellers needed to make adaptions. It can be suggested that the additional time with limited possibilities to travel has allowed tourists to become more conscious of the negative impact on the environment that they may have whilst travelling. Being aware of what consumers are looking for allows organisations to make responsible decisions that will aid both the tourists and the organisation to achieve improved sustainable travel results.

The research from YouGov reports that customers around the world desire to be more sustainable in their daily lives as well as strengthen that passion through travel. It was stated that there are a few important limitations to adopting sustainable travel, such as cost, access to information and convenience.

Source: YouGov and Skyscanner’s Sustainability in Air Travel report 2021

Foundation for Environmental Education celebrates 40 years of positive change!

Green Key has participated in numerous activities to celebrate the Foundation for Environmental Education’s 40th anniversary.

The Foundation for Environmental Education (FEE) is the world's largest environmental education organisation with members in 77 countries. FEE manages five programmes (including Green Key) in which they empower individuals, authorities and businesses to participate in meaningful and purposeful actions in order to further a more sustainable society.

In 2021, FEE celebrated its 40th Anniversary of positive change on a global scale. FEE began in 1981 through a small but enthusiastic gathering of environmental educators. Today, FEE has more than 100 member organisations spread over six continents!

A few of Green Key National Operators have shared short video interviews about their involvement with Green Key. Be sure to watch the interviews with Erik van Dijk from the Netherlands, Mikal Holt Jensen from Denmark and Joanna Moses-Wothke from Trinidad and Tobago. Furthermore, Green Key is very proud to highlight the interview with Antonio Loureiro, a recognised chef from a Green Key awarded establishment in Portugal.

Additionally, be sure to watch the #passtheflag video from our National Operators from around the world to share their birthday wishes!

Furthermore, Green Key is participating with an advent quiz on Instagram, be sure to try the questions each day up until the 24th of December!

For more information regarding FEE visit: https://www.fee.global/.